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How Lawyers Can Survive When Feeling Emotionally & Physically Overwhelmed
No matter how much you may love your job, no job is 100% fun. There are ups and downs, especially if you are a small law firm or solo practicing attorney. Burnout is more than just a result of long hours, which lawyers can definitely attest to experiencing. It can...
What is the Value of Your Content?
Search Engine Optimization - a buzzword we’ve all read, heard and possibly discussed about. But despite the importance of SEO, many small businesses overlook this crucial step in guaranteeing they...
Backlink Strategy for Small Businesses, Startups & Law Firms
Link building is crucial for SEO Every marketer on the planet knows how crucial link building is for SEO but many small businesses, startups and law firms fail to realize the level of importance of...
Adjusting Your SEO Strategy for Voice Search
Okay Google, how do I optimize for voice search? Technology’s evolving, the world is changing, and only those that stay on top of the game will outlast the big dog competitors. Voice search is...
5 Ways to Expand Your Law Firm’s Market Reach
Whether you’re a seasoned law firm or just opening up your practice, one of the main struggles we hear from attorneys is getting more clients. There are many strategies you can do to expand your...
7 Image Optimization Tips For Your Law Firm Website
We live in a highly visual world, making clear beautiful images is an absolute must on your website - in landing pages, blog posts and all other pages of your site. Images make your webpages much...
Understanding Data 101: Google Analytics
Having a beautiful website, killer marketing strategy and fantastic referral program is not enough for a business to succeed. Like all great campaigns and business endeavors, you need to establish...
How to Improve Your Law Firm Advertising In 9 Ways
The 9 Most Effective Marketing Techniques for Law Firms Whether you’re a seasoned attorney with an established law practice or a rookie attorney with a budding career in the nascent phase of...
5 Ways To Get More Website Traffic
The moment your site goes live is an exciting and monumental milestone in your business but now you’re probably thinking, “how do I get more people to visit it?” That’s where digital marketers come...
7 Biggest Digital Marketing Game Changers in 2018
It’s December and if you haven’t already put together your plan for Q1 2018 you’re behind schedule. We’ve seen drastic advances in technology. From Artificial Intelligence to Blockchain to...
3 Examples of Great Law Firm Landing Pages
A landing page - whether it’s your website’s home page, a specific campaign, or a test destination, a great landing page is pivotal for successful business. Regardless of the long-term goal, the...
SEO 101: Four SEO Tips for Law Firms
In order for small and large businesses alike to succeed in a digitally crowded eco-system, you have to be seen and you have to be seen on top. But ranking high on SERP’s (search engine results...
7 Essentials Every Tour Operator Should Have on Their Websites
Having a pretty website with a fancy logo isn’t enough to survive in such a competitive and complex digital world, especially for tour operators. From the eyes of the consumer, nothing is as...
How To Build a Killer Landing Page in Under 2 Hours
So you have a website and think you’re good to go, right? Not quite. Landing pages are a very powerful but often underutilized marketing tool tour and activity providers dismiss. The reason is...
How Law Firms & Attorneys Can Learn the Art of Understanding Your Customers
A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with vapour around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of blist.
Law Firm Digital Marketing
Top 10 Digital Marketing Must Haves for Law Firms in 2017 The legal industry is experiencing dynamic changes as competition increases from a result of technological advancements and startup...
Schema Markup for Local Businesses
What is Schema Markup? Schema markup is certain code in your website that helps search engines more easily recognize information to show to users. If you’ve ever used rich snippets, you know exactly...
Re-Marketing & Re-Targeting Ads
What are re-targeting ads and why should you be using them? As we’ve all heard before, it takes 6-8 touches to generate a viable sales and while your website might be great at bringing visitors in,...
Accelerated Mobile Pages (AMP)
What are Accelerated Mobile Pages (AMP) & Why Should You Have Them? Smartphones and tablets have revolutionized the way we access information. About 80% of internet users now own a smartphone...
Advertising Guidelines for Contractors Licensed in Hawaii
Learn What Advertising Guidelines There Are For a Contractors Licensed in Hawaii There are several laws in the state of Hawaii regarding advertising content and delivery. For contractors, there are...