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SEO 101: Four SEO Tips for Tour & Activity Providers

In order for small and large businesses alike to succeed in a digitally crowded eco-system, you have to be seen and you have to be seen on top. But ranking high on SERP’s (search engine results page) takes a strategic and laser focus approach that often seems overwhelming to tackle. Search engine optimization (SEO) is a buzzword you should have heard countless of times by now. SEO is the practice of setting up your website...
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7 Essentials Every Tour Operator Should Have on Their Websites

Having a pretty website with a fancy logo isn’t enough to survive in such a competitive and complex digital world, especially for tour operators. From the eyes of the consumer, nothing is as frustrating as landing on a website and having a broken experience that doesn’t provide all the information needed.  But you don’t need to be a designer to create a seamless experience for all your potential customers. In fact, applying some easy tricks...
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How To Build a Killer Landing Page in Under 2 Hours

So you have a website and think you’re good to go, right? Not quite. Landing pages are a very powerful but often underutilized marketing tool tour and activity providers dismiss. The reason is because many tour operators don’t even know what they are and most importantly, how they can be used. A landing page is any web page that a visitor can “land” on. There are two basic types of landing pages: Click Through and...
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How Tour & Activity Providers Can Learn the Art of Understanding Your Customers

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single...
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Law Firm Digital Marketing

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single...
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Schema Markup for Local Businesses

What is Schema Markup? Schema markup is certain code in your website that helps search engines more easily recognize information to show to users. If you’ve ever used rich snippets, you know exactly what schema markup accomplishes. By adding this code to your website, your helping the search engines identify certain text on your site such as your business’s name, address, phone number, event schedule and things of the like. Natural language processing is a...
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Re-Marketing & Re-Targeting Ads

What are re-targeting ads and why should you be using them? As we’ve all heard before, it takes 6-8 touches to generate a viable sales and while your website might be great at bringing visitors in, only 2% of web traffic converts to a sale the first time. Marketing and sales departments have an abundance of tools at their disposal. Remarketing and retargeting are tools that find a way to reach out to the other...
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Accelerated Mobile Pages (AMP)

What are Accelerated Mobile Pages (AMP) & Why Should You Have Them? Smartphones and tablets have revolutionized the way we access information. About 80% of internet users now own a smartphone and 48% of consumers start mobile research with a search engine. If that’s not enough of a reason to focus your brand on mobile optimization, the fact that 91% of mobile users say access to content is very important should be. Your mobile site...
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