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11
Jul

How Marketers and Law Firms Can Step Up Their Marketing Game with Geofencing

Geofencing is a location-based service that allows applications and other software to trigger a pre-programmed event when an individual enters the designated area. It is a virtual fence or perimeter of a physical location that can be created both outdoors or indoors using a range of positioning technologies such as WiFi, GPS, RFID, cellular data, geomagnetic and Bluetooth beacons. As a business owner or marketer, you have to constantly think through innovative ways of driving...
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21
Mar

Getting Burnout – How Lawyers Can Survive When Feeling Emotionally & Physically Overwhelmed

No matter how much you may love your job, no job is 100% fun. There are ups and downs, especially if you are a small law firm or solo practicing attorney. Burnout is more than just a result of long hours, which lawyers can definitely attest to experiencing. It can occur when you are not in control of how you carry out your job, when you’re working towards a goal that doesn’t resonate with you...
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24
Feb

What is the Value of Your Content?

Search Engine Optimization – a buzzword we’ve all read, heard and possibly discussed about.  But despite the importance of SEO, many small businesses overlook this crucial step in guaranteeing they are being found. After all, we live in an uber digital world with 86% of people browsing the internet every day. Do you ever wonder: Why isn’t my business showing up in searches? Regardless of your industry, SEO is the one true way of getting...
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05
Feb

Backlink Strategy for Small Businesses, Startups & Law Firms

Link building is crucial for SEO Every marketer on the planet knows how crucial link building is for SEO but many small businesses, startups and law firms fail to realize the level of importance of a backlink strategy. There is no way to rank on the first page of a Google SERP without links. In fact, Google themselves confirmed that links are the #1 ranking factor along with content. Andrey Lipattsev, Search Quality Senior Strategist...
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22
Jan

Adjusting Your SEO Strategy for Voice Search

Okay Google, how do I optimize for voice search? Technology’s evolving, the world is changing, and only those that stay on top of the game will outlast the big dog competitors. Voice search is definitely not a new concept. Google Mobile app had search by voice as far back as 2008. But the growing adoption and continuous usage of it is new. Sunday Pichai, CEO of Google, stated that 20% of mobile queries are searched...
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13
Jan

5 Ways to Expand Your Law Firm’s Market Reach

Whether you’re a seasoned law firm or just opening up your practice, one of the main struggles we hear from attorneys is getting more clients. There are many strategies you can do to expand your market and get more clients. The first thing you should do though, is conduct a thorough research on your market and your target audience. Skipping this step will result in business failure. Why? If you’re marketing initiatives are aimed somewhere...
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13
Jan

7 Image Optimization Tips For Your Law Firm Website

We live in a highly visual world, making clear beautiful images is an absolute must on your website – in landing pages, blog posts and all other pages of your site. Images make your webpages much more appealing but many law firms and other small businesses overlook the power image optimization has. Without proper optimization, you’re wasting a valuable asset. Proper image optimization creates many advantages such as a better user experience, higher ranking opportunities...
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08
Jan

Understanding Data 101: Google Analytics

Having a beautiful website, killer marketing strategy and fantastic referral program is not enough for a business to succeed. Like all great campaigns and business endeavors, you need to establish KPI’s (key performance indicators) and measurable metrics so you can gain insight into your business, optimize what isn’t working and double down what is working. Data can come in all types of formats.  Google Analytics is just one of them, but a very powerful (and...
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