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7 Image Optimization Tips For Your Law Firm Website

We live in a highly visual world, making clear beautiful images is an absolute must on your website – in landing pages, blog posts and all other pages of your site. Images make your webpages much more appealing but many law firms and other small businesses overlook the power image optimization has. Without proper optimization, you’re wasting a valuable asset. Proper image optimization creates many advantages such as a better user experience, higher ranking opportunities...
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Understanding Data 101: Google Analytics

Having a beautiful website, killer marketing strategy and fantastic referral program is not enough for a business to succeed. Like all great campaigns and business endeavors, you need to establish KPI’s (key performance indicators) and measurable metrics so you can gain insight into your business, optimize what isn’t working and double down what is working. Data can come in all types of formats.  Google Analytics is just one of them, but a very powerful (and...
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How to Improve Your Law Firm Advertising In 9 Ways

 The 9 Most Effective Marketing Techniques for Law Firms Whether you’re a seasoned attorney with an established law practice or a rookie attorney with a budding career in the nascent phase of take-off, getting more business is always top of mind. Unfortunately, many attorneys struggle getting new clients because they don’t invest in basic business development tactics, much less, more intricate strategic initiatives. If they do focus on business development, it’s either at scale with...
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5 Ways To Get More Website Traffic

The moment your site goes live is an exciting and monumental milestone in your business but now you’re probably thinking, “how do I get more people to visit it?” That’s where digital marketers come into play but you don’t have to shell out a fortune to hire one to strategize and implement a marketing plan. There are many things you can do on your own that doesn’t require the expertise of a skilled digital marketer....
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7 Biggest Digital Marketing Game Changers in 2018

It’s December and if you haven’t already put together your plan for Q1 2018 you’re behind schedule. We’ve seen drastic advances in technology. From Artificial Intelligence to Blockchain to everything in between, it’s still baffling (even more so now) to see many businesses lacking any handle on their digital game.  To get ahead of such technological changes, we compiled the top 7 digital marketing trends you need to be on top of in order to...
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3 Examples of Great Law Firm Landing Pages

A landing page – whether it’s your website’s home page, a specific campaign, or a test destination, a great landing page is pivotal for successful business. Regardless of the long-term goal, the short term goal of a landing page is to get the visitor to do something. Although that sounds relatively simple, designing a successful landing page is actually complex and requires a deep understanding of user psychology, buyer persona and buyer’s behavior. Regardless of your...
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SEO 101: Four SEO Tips for Law Firms

In order for small and large businesses alike to succeed in a digitally crowded eco-system, you have to be seen and you have to be seen on top. But ranking high on SERP’s (search engine results page) takes a strategic and laser focus approach that often seems overwhelming to tackle. Search engine optimization (SEO) is a buzzword you should have heard countless of times by now. SEO is the practice of setting up your website...
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7 Essentials Every Tour Operator Should Have on Their Websites

Having a pretty website with a fancy logo isn’t enough to survive in such a competitive and complex digital world, especially for tour operators. From the eyes of the consumer, nothing is as frustrating as landing on a website and having a broken experience that doesn’t provide all the information needed.  But you don’t need to be a designer to create a seamless experience for all your potential customers. In fact, applying some easy tricks...
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