Sacramento Web Design
A high 46% of small businesses don’t have a website and a majority of them justify the lack of having one to it not being relevant or too expensive. And although this may have been true a decade or two ago, it is definitely not the reality today. In fact, the number of internet users has increased from 738 million in 2000 to 3.2 billion in 2015! As of June, 2017, that number has risen to 3.8 billion, roughly half of the world population. With almost 4 billion users on the world wide web, not having a website is business suicide.
Still think a website not relevant for your business?
A Website Saves You Money
Even if you mainly rely on word of mouth and referrals, people will still want to check you out! The average consumer is much more savvy today and will do research before committing to purchasing your goods or services. Word of mouth marketing itself has become digitized. In fact, 68% of people trust online opinions of other customers. Adding reviews and testimonials to your page can boost conversions without manual effort on your end.
Get More Customers
You want to grow your business, don’t you? Everybody wants to make more money but very few know how to do it. Within the last 12 months, 90% of the 2.4 billion internet users have purchased something or contacted a business online. If you don’t have a website, you’re missing out on potential customers! Regardless of the industry you’re in, a website is a key tool in selling and promoting your products or services. It provides all the information your customers need 24 hours a day, 7 days a week, 365 days out of the year.
Think of your website as a digital brochure – Making it easy to update information instantaneously at zero cost. And because your website is accessible all the time, you could, in theory and if implemented well, be making money while you sleep!
A Website Saves You Time
Hiring skilled web designers in Sacramento who understand the psychology of user behavior can make all the difference in your business. Implementing an FAQ page, reviews, product or service descriptions, and about pages are some of the more obvious pages to include but there are many other ways in which you could provide information that connects with the customer even deeper. Some of these include videos, blogs and social media marketing.
Website Improves Customer Service
In our rapidly growing world of technological advancements, chatbots have become a very popular tool for streamlining customer service. Depending on your business, this may be a good alternative as it could reduce any customer support overhead you currently have. Contact an experienced Sacramento web design company to learn if this the best tool for your business.