You probably don’t currently have a professional website because you think you can’t afford it or you can’t justify hiring any Sacramento web designers, but in long run, having a website can ultimately save you hundreds if not thousands of dollars typically spent on other marketing channels. Companies spend millions of dollars on brochures, fliers and pamphlets but with a website, you can skip that entirely! Digitizing all your traditional advertising ammunition makes it accessible to everyone, especially those that would not have been able to access any of the physical materials.

Even if you mainly rely on word of mouth and referrals, people will still want to check you out! The average consumer is much more savvy today and will do research before committing to purchasing your goods or services. Word of mouth marketing itself has become digitized. In fact, 68% of people trust online opinions of other customers. Adding reviews and testimonials to your page can boost conversions without manual effort on your end.

You want to grow your business, don’t you? Everybody wants to make more money but very few know how to do it. Within the last 12 months, 90% of the 2.4 billion internet users have purchased something or contacted a business online. If you don’t have a website, you’re missing out on potential customers! Regardless of the industry you’re in, a website is a key tool in selling and promoting your products or services. It provides all the information your customers need 24 hours a day, 7 days a week, 365 days out of the year.

Think of your website as a digital brochure – Making it easy to update information instantaneously at zero cost. And because your website is accessible all the time, you could, in theory and if implemented well, be making money while you sleep!

Running a business is no easy feat. To be successful, you have to put a lot of hard work and a lot of time on honing your products and services. Although there’s no way to recapture lost times, you could gain future time to spend with loved ones, and a website is the optimal way. Talking to existing and potential future customers not only takes a significant amount of time, but also requires a lot of unnecessarily redundant work. Whether you’re providing information to customers on the phone, via email or face-to-face, having a digital catalog, removes the need to repeat the same information over and over again.

Hiring skilled web designers in Sacramento who understand the psychology of user behavior can make all the difference in your business. Implementing an FAQ page, reviews, product or service descriptions, and about pages are some of the more obvious pages to include but there are many other ways in which you could provide information that connects with the customer even deeper. Some of these include videos, blogs and social media marketing.

As mentioned above, an FAQ page can greatly reduce the amount of time spent talking to customers directly but it also establishes credibility and serves as a great tool to support your customers. It should be noted that customers will still have reasons to contact you directly and a website is a great tool to connect you with them. Having something like a ticketing system or contact form is one of the most efficient ways for users to contact you without leaving the website.

In our rapidly growing world of technological advancements, chatbots have become a very popular tool for streamlining customer service. Depending on your business, this may be a good alternative as it could reduce any customer support overhead you currently have. Contact an experienced Sacramento web design company to learn if this the best tool for your business.