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Marketing
Geofencing is a location-based service that allows applications and other software to trigger a pre-programmed event when an individual enters the designated area. It is a virtual fence or perimeter of a physical location that can be created both outdoors or indoors using a range of positioning technologies such as WiFi, GPS, RFID, cellular data,...
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Link building is crucial for SEO Every marketer on the planet knows how crucial link building is for SEO but many small businesses, startups and law firms fail to realize the level of importance of a backlink strategy. There is no way to rank on the first page of a Google SERP without links. In...
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Okay Google, how do I optimize for voice search? Technology’s evolving, the world is changing, and only those that stay on top of the game will outlast the big dog competitors. Voice search is definitely not a new concept. Google Mobile app had search by voice as far back as 2008. But the growing adoption...
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Whether you’re a seasoned law firm or just opening up your practice, one of the main struggles we hear from attorneys is getting more clients. There are many strategies you can do to expand your market and get more clients. The first thing you should do though, is conduct a thorough research on your market...
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We live in a highly visual world, making clear beautiful images is an absolute must on your website – in landing pages, blog posts and all other pages of your site. Images make your webpages much more appealing but many law firms and other small businesses overlook the power image optimization has. Without proper optimization,...
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Having a beautiful website, killer marketing strategy and fantastic referral program is not enough for a business to succeed. Like all great campaigns and business endeavors, you need to establish KPI’s (key performance indicators) and measurable metrics so you can gain insight into your business, optimize what isn’t working and double down what is working....
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 The 9 Most Effective Marketing Techniques for Law Firms Whether you’re a seasoned attorney with an established law practice or a rookie attorney with a budding career in the nascent phase of take-off, getting more business is always top of mind. Unfortunately, many attorneys struggle getting new clients because they don’t invest in basic business...
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The moment your site goes live is an exciting and monumental milestone in your business but now you’re probably thinking, “how do I get more people to visit it?” That’s where digital marketers come into play but you don’t have to shell out a fortune to hire one to strategize and implement a marketing plan....
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It’s December and if you haven’t already put together your plan for Q1 2018 you’re behind schedule. We’ve seen drastic advances in technology. From Artificial Intelligence to Blockchain to everything in between, it’s still baffling (even more so now) to see many businesses lacking any handle on their digital game.  To get ahead of such...
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Having a pretty website with a fancy logo isn’t enough to survive in such a competitive and complex digital world, especially for tour operators. From the eyes of the consumer, nothing is as frustrating as landing on a website and having a broken experience that doesn’t provide all the information needed.  But you don’t need...
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