Is Social Advertising Right for Your Service Business? Many local owners hear that every business should run Facebook ads. Others tried a boosted post once, got a few likes and gave up. Both reactions skip the real question. Before you spend a dollar, you need to know...
Paid Marketing
What to Check Before Turning On Google Ads Conversion Tracking
Why Tracking Comes Before Bidding Imagine a plumber who launches Google Ads on Monday. By Friday the dashboard shows 40 conversions, so he raises the budget. A week later he notices only six new jobs came in. The ads were not lying on purpose. The tracking was simply...


