Creating STRATEGIC WEBSITES THAT convert visitors into customers
Web Presence Optimization is an all-encompassing approach to optimizing an entire web presence for
organic search including the website, social channels, blogs, videos, articles and even press releases. Organic search optimization strategies, techniques and tactics are still used, but content marketing and social media are also incorporated in order to make sure you brand shows up at the right place and, more importantly, at the right time.
The diversity of our experience spans ecommerce, lead generation, and media sites with services ranging in scope from Search Engine Optimization, Conversion Optimization, Pay Per Click, Social Media, and every other micro-niche within the search marketing discipline. Our business model is laser focused on first page Google results, ROI, and value for dollar for all clients. Big or small, all of our clients receive high touch service and support!
OUR APPROACH WEB PRESENCE OPTIMIZATION
The first element in any Web Presence Marketing campaign is full scale technical audit of your website, search visibility and social presence. We will then use a combination of tactics and create a core strategy to increase the traffic to your site. This ongoing campaign will be driven from a strategy outline followed with tactical implementation. Each month we will review strategy and implement changes as necessary.
SEO isn’t a “quick and easy install.” It’s not turnkey. It’s not “set and forget.” That isn’t how SEO works. SEO is a continuous process that should be woven into the fabric of your ongoing marketing efforts.
Local online listings featuring addresses, maps, photos, store hours, and customer reviews are now ranking higher than organic search listings in search engine results pages (SERPs). Any business that gets some or all of its customers locally should consider Local SEO. That could be a local restaurant, doctor, lawyer or dentist. If you have a physical address in a city and expect people to go there, your should be doing Local SEO for that location. Learn more about Local SEO >>
Conversion Optimization (CO) is a process focused on converting these increased site visitors into solid sales leads, or transacting customers in the case of ecommerce sites. CO involves multiple phases of site modifications involving modifications to landing pages, well placed testimonials, effective calls to action, and testing for results.
Paid Search Marketing (PPC) management involves a highly analytical process of in depth keyword research, fine tuning campaigns, employing advanced strategies and continually measuring results to lower your cost per sale and increase your ROI.