Sacramento SEO Services

Technical SEO


foundational aspects of SEO

Technical SEO (Search Engine Optimization) refers to the optimization of a website’s technical elements to improve its search engine rankings and overall visibility on search engine results pages (SERPs). While traditional SEO focuses on content creation, keywords, and backlinks, technical SEO deals with the underlying technical aspects of a website that affect its search engine performance. The primary goal of technical SEO is to ensure that search engines can crawl, index, and understand the content on a website effectively.

Sacramento Digital Media has been helping smal businesses improve their visibility in the search engines since 2004. If you would like to schedule a free consultation with our SEO experts, feel free to reach out to us today. Together we can create a smarter Internet marketing strategy that fits your personal needs.

Sacramento SEO

Key Components of Technical SEO


Website Speed

Page load speed is a critical factor in SEO. Slow-loading pages can negatively impact user experience and search engine rankings. Technical SEO involves optimizing images, reducing server response times, and using efficient coding practices to improve website speed.


Mobile Optimization

With the increasing use of mobile devices, search engines like Google prioritize mobile-friendly websites. Technical SEO includes ensuring that your site is responsive and provides a good user experience on mobile devices.


Search engines use web crawlers (also known as bots or spiders) to navigate and index websites. Technical SEO ensures that these crawlers can access all parts of your website without encountering issues like broken links, crawl errors, or blocked pages.

Site Structure

A clear and logical site structure makes it easier for search engines to understand the hierarchy of your website’s pages. This includes organizing content into categories, using a well-defined URL structure, and creating an XML sitemap to guide search engine crawlers.

Structured Data Markup

Implementing structured data (using schema markup) can help search engines understand the content on your pages better. This can result in rich snippets or enhanced search results, which can improve click-through rates.

HTTPS and Security

Google and other search engines favor secure websites with HTTPS encryption. Technical SEO involves ensuring your site is secure, protecting user data, and preventing security issues that could negatively impact SEO.

Page and Image Optimization

Optimizing on-page elements like title tags, meta descriptions, headings, and image alt attributes are essential technical SEO tasks. These elements help search engines understand the context and relevance of your content.


Handling duplicate content issues through the use of canonical tags ensures that search engines know which version of a page to index, preventing potential ranking issues.

Robots.txt and XML Sitemaps

Creating and maintaining a robots.txt file to control what search engines can crawl and submitting XML sitemaps to search engines helps in effective indexing.

Server Configuration

Ensuring proper server settings, like handling redirects (301, 302, etc.), managing 404 errors, and configuring the .htaccess file (for Apache servers) or server-level settings (for Nginx servers), is part of technical SEO.

Contact Sacramento SEO Services Professional

Technical SEO is a foundational aspect of search engine optimization, as it ensures that your website is not only attractive to users but also easily understood and ranked by search engines. It works in conjunction with on-page and off-page SEO strategies to improve a website’s overall search visibility and performance. SEO is essential for businesses looking to improve their online visibility and attract more organic traffic to their websites. If you would like to schedule a free consultation with our SEO experts, feel free to reach out to us today. Together we can create a smarter Internet marketing strategy that fits your personal needs.