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What is the Value of Your Content?

Search Engine Optimization - a buzzword we’ve all read, heard and possibly discussed about.  But despite the importance of SEO, many small businesses overlook this crucial step in guaranteeing they are being found. After all, we live in an uber digital world with 86%...

Backlink Strategy for Small Businesses, Startups & Law Firms

Link building is crucial for SEO Every marketer on the planet knows how crucial link building is for SEO but many small businesses, startups and law firms fail to realize the level of importance of a backlink strategy. There is no way to rank on the first page of a...

Adjusting Your SEO Strategy for Voice Search

Okay Google, how do I optimize for voice search? Technology’s evolving, the world is changing, and only those that stay on top of the game will outlast the big dog competitors. Voice search is definitely not a new concept. Google Mobile app had search by voice as far...

5 Ways to Expand Your Law Firm’s Market Reach

Whether you’re a seasoned law firm or just opening up your practice, one of the main struggles we hear from attorneys is getting more clients. There are many strategies you can do to expand your market and get more clients. The first thing you should do though, is...

7 Image Optimization Tips For Your Law Firm Website

We live in a highly visual world, making clear beautiful images is an absolute must on your website - in landing pages, blog posts and all other pages of your site. Images make your webpages much more appealing but many law firms and other small businesses overlook...

Understanding Data 101: Google Analytics

Having a beautiful website, killer marketing strategy and fantastic referral program is not enough for a business to succeed. Like all great campaigns and business endeavors, you need to establish KPI’s (key performance indicators) and measurable metrics so you can...

How to Improve Your Law Firm Advertising In 9 Ways

 The 9 Most Effective Marketing Techniques for Law Firms Whether you’re a seasoned attorney with an established law practice or a rookie attorney with a budding career in the nascent phase of take-off, getting more business is always top of mind. Unfortunately, many...

5 Ways To Get More Website Traffic

The moment your site goes live is an exciting and monumental milestone in your business but now you’re probably thinking, “how do I get more people to visit it?” That’s where digital marketers come into play but you don’t have to shell out a fortune to hire one to...