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5 Ways To Get More Website Traffic

The moment your site goes live is an exciting and monumental milestone in your business but now you’re probably thinking, “how do I get more people to visit it?” That’s where digital marketers come into play but you don’t have to shell out a fortune to hire one to strategize and implement a marketing plan. There are many things you can do on your own that doesn’t require the expertise of a skilled digital marketer....
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7 Biggest Digital Marketing Game Changers in 2018

It’s December and if you haven’t already put together your plan for Q1 2018 you’re behind schedule. We’ve seen drastic advances in technology. From Artificial Intelligence to Blockchain to everything in between, it’s still baffling (even more so now) to see many businesses lacking any handle on their digital game.  To get ahead of such technological changes, we compiled the top 7 digital marketing trends you need to be on top of in order to...
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3 Examples of Great Law Firm Landing Pages

A landing page – whether it’s your website’s home page, a specific campaign, or a test destination, a great landing page is pivotal for successful business. Regardless of the long-term goal, the short term goal of a landing page is to get the visitor to do something. Although that sounds relatively simple, designing a successful landing page is actually complex and requires a deep understanding of user psychology, buyer persona and buyer’s behavior. Regardless of your...
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SEO 101: Four SEO Tips for Law Firms

In order for small and large businesses alike to succeed in a digitally crowded eco-system, you have to be seen and you have to be seen on top. But ranking high on SERP’s (search engine results page) takes a strategic and laser focus approach that often seems overwhelming to tackle. Search engine optimization (SEO) is a buzzword you should have heard countless of times by now. SEO is the practice of setting up your website...
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7 Essentials Every Tour Operator Should Have on Their Websites

Having a pretty website with a fancy logo isn’t enough to survive in such a competitive and complex digital world, especially for tour operators. From the eyes of the consumer, nothing is as frustrating as landing on a website and having a broken experience that doesn’t provide all the information needed.  But you don’t need to be a designer to create a seamless experience for all your potential customers. In fact, applying some easy tricks...
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How To Build a Killer Landing Page in Under 2 Hours

So you have a website and think you’re good to go, right? Not quite. Landing pages are a very powerful but often underutilized marketing tool tour and activity providers dismiss. The reason is because many tour operators don’t even know what they are and most importantly, how they can be used. A landing page is any web page that a visitor can “land” on. There are two basic types of landing pages: Click Through and...
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How Law Firms & Attorneys Can Learn the Art of Understanding Your Customers

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single...
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Law Firm Digital Marketing

Top 10 Digital Marketing Must Haves for Law Firms in 2017 The legal industry is experiencing dynamic changes as competition increases from a result of technological advancements and startup disruptors. A lot has changed in the past year thanks to new marketing tools and improved services and savvy law firms and lawyers need to realize the importance of staying up to date on digital marketing to generate new business. What is legal marketing? Successful marketing...
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