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How To Build a Killer Landing Page in Under 2 Hours

So you have a website and think you’re good to go, right? Not quite. Landing pages are a very powerful but often underutilized marketing tool tour and activity providers dismiss. The reason is because many tour operators don’t even know what they are and most importantly, how they can be used. A landing page is any web page that a visitor can “land” on. There are two basic types of landing pages: Click Through and...
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How Law Firms & Attorneys Can Learn the Art of Understanding Your Customers

A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents. I should be incapable of drawing a single...
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Law Firm Digital Marketing

Top 10 Digital Marketing Must Haves for Law Firms in 2017 The legal industry is experiencing dynamic changes as competition increases from a result of technological advancements and startup disruptors. A lot has changed in the past year thanks to new marketing tools and improved services and savvy law firms and lawyers need to realize the importance of staying up to date on digital marketing to generate new business. What is legal marketing? Successful marketing...
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Schema Markup for Local Businesses

What is Schema Markup? Schema markup is certain code in your website that helps search engines more easily recognize information to show to users. If you’ve ever used rich snippets, you know exactly what schema markup accomplishes. By adding this code to your website, your helping the search engines identify certain text on your site such as your business’s name, address, phone number, event schedule and things of the like. Natural language processing is a...
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Re-Marketing & Re-Targeting Ads

What are re-targeting ads and why should you be using them? As we’ve all heard before, it takes 6-8 touches to generate a viable sales and while your website might be great at bringing visitors in, only 2% of web traffic converts to a sale the first time. Marketing and sales departments have an abundance of tools at their disposal. Remarketing and retargeting are tools that find a way to reach out to the other...
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Accelerated Mobile Pages (AMP)

What are Accelerated Mobile Pages (AMP) & Why Should You Have Them? Smartphones and tablets have revolutionized the way we access information. About 80% of internet users now own a smartphone and 48% of consumers start mobile research with a search engine. If that’s not enough of a reason to focus your brand on mobile optimization, the fact that 91% of mobile users say access to content is very important should be. Your mobile site...
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