By

Stacy Zolnikov
We live in a highly visual world, making clear beautiful images is an absolute must on your website – in landing pages, blog posts and all other pages of your site. Images make your webpages much more appealing but many law firms and other small businesses overlook the power image optimization has. Without proper optimization,...
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Having a beautiful website, killer marketing strategy and fantastic referral program is not enough for a business to succeed. Like all great campaigns and business endeavors, you need to establish KPI’s (key performance indicators) and measurable metrics so you can gain insight into your business, optimize what isn’t working and double down what is working....
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 The 9 Most Effective Marketing Techniques for Law Firms Whether you’re a seasoned attorney with an established law practice or a rookie attorney with a budding career in the nascent phase of take-off, getting more business is always top of mind. Unfortunately, many attorneys struggle getting new clients because they don’t invest in basic business...
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The moment your site goes live is an exciting and monumental milestone in your business but now you’re probably thinking, “how do I get more people to visit it?” That’s where digital marketers come into play but you don’t have to shell out a fortune to hire one to strategize and implement a marketing plan....
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It’s December and if you haven’t already put together your plan for Q1 2018 you’re behind schedule. We’ve seen drastic advances in technology. From Artificial Intelligence to Blockchain to everything in between, it’s still baffling (even more so now) to see many businesses lacking any handle on their digital game.  To get ahead of such...
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A landing page – whether it’s your website’s home page, a specific campaign, or a test destination, a great landing page is pivotal for successful business. Regardless of the long-term goal, the short term goal of a landing page is to get the visitor to do something. Although that sounds relatively simple, designing a successful...
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In order for small and large businesses alike to succeed in a digitally crowded eco-system, you have to be seen and you have to be seen on top. But ranking high on SERP’s (search engine results page) takes a strategic and laser focus approach that often seems overwhelming to tackle. Search engine optimization (SEO) is...
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Having a pretty website with a fancy logo isn’t enough to survive in such a competitive and complex digital world, especially for tour operators. From the eyes of the consumer, nothing is as frustrating as landing on a website and having a broken experience that doesn’t provide all the information needed.  But you don’t need...
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So you have a website and think you’re good to go, right? Not quite. Landing pages are a very powerful but often underutilized marketing tool tour and activity providers dismiss. The reason is because many tour operators don’t even know what they are and most importantly, how they can be used. A landing page is...
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