The foundation of successful local marketing is clean data and accurate listings – including business addresses and maps, phone numbers, photos, and business hours.
It is critical to “claim” your local listings. Unclaimed listings occur when online directories index and publish business pages for your business without your knowledge through scraping the web or purchasing outdated business data. Once these listings are published, Google may create a business page from this data, which often means the correct category for your business has not been selected, your keywords have not been targeted, and other information may be inaccurate as it was obtained from unreliable sources.
Local listings should include as much information as is available – product descriptions and categories, services provided, hours of operation, coupons, photos, and payments accepted. This type of accurate, updated, and consistent local data will drive high search engine rankings and ensure that your locations are found by online searchers.